Real Estate

5 Creative Ways to Maximize your Open House

Open houses can be a gateway for tons of business as a real estate agent if hosted correctly. Over the past 3 years in real estate, I have used open houses as a way to grow my business. Below are 5 ways you can easily maximize your exposure with potential clients; especially if your goal is to break into that desired neighborhood and be the go to realtor for that community.

My adorable little assistant, Isaac

1. Signs, signs & more directional signs– Try and have between 5-10 signs (at least!) The majority can be the cheaper directional signs but save your flashier, higher quality ones for main roads and to put around the subject property/street.

Photo by Pixabay on Pexels.com

2. Door-knock the neighbors with invitations to your open house– Make them feel special while showing them what a devoted listing agent you can be by personally inviting them to your exclusive open house. If the neighborhood is worth it, make a neighbor sneak preview event and host the open house for the neighbors exclusively, an hour or 30 minutes before the public open house begins. 

3. Set the mood– Bake if possible, light a candle if possible, house brochures, beverages, pretty much any simple thing you can do to make your open house more welcoming. I even like to have smooth jazz playing in the background whether from the sellers TV or better yet, from a blue tooth speaker you can purchase for cheap. Bonus points for having a a cute blue tooth speaker with your realtor logo on it. Way to make a statement to all of your guests aka potential clients!

Here is an example from one of my open houses.

4. Create an incentive for a successful sign in–  Purchase a $20 gift card and raffle it off to everyone who took the time to sign in to your open house.  Let them know that you will film yourself picking a winner that night and the video will be emailed to every participant.  Some ideas for gift cards could be Dunkin Donuts, Starbucks, Home Depot, etc.

5. Follow up relentlessly– First things first, send the video email of you picking the winner to every participant. Then call all leads you captured from your open house. This should be done the very next day! Lastly, send a hand written thank you card to the ones who listed their home address or an e-card to the ones who you only have email addresses for. Thank them for coming to your open house and do your best to build a relationship with all potential future clients. Add them to your database and include them in your professional follow up system.

Vegan Dishes

Breakfast for Plant Based Champs (who love carbs!)

One thing I have been attempting in the kitchen for breakfast meals is “dressed up” home fries/hash browns and having that be the main dish to work with.  Even though these hash browns aren’t formally dressed up, they still deserve a shout out for playing such a crucial role in curbing your carb-loving, morning appetite. 

These hash browns consist of onions, tomatoes, olive oil, garlic, salt, pepper and smoked paprika.  Toast has always been such a compatible breakfast option so I decided to add these carbs to the menu and dress them up as well.  This (Country White) pair includes an avocado spread covered in nutritional yeast and topped with clover sprouts.  Simple yet delicious and somewhat fancy!   

Vegan Living

ZERO Waste Gift Basket for the Eco-Friendlies

I’ve gotten into the habit of including a useful basket when gifting instead of purchasing the common gift bag/tissue paper combo.  Most people just throw the wrapping away without skipping a beat and I hate the thought of a perfectly good bag ending up in a landfill instead of being reused.  With the exception of a few slip ups, I have managed to reuse most of the bags, boxes, bows, tissue paper, etc. my family receives from gifts.  The 3 main benefits of reusing these items are less waste (win for the environment), less money spent (win for your wallet) and the convenience of not having to go fetch these last minute items on top of the gift (win for your time).

This is one of the first gift BASKETS I created and it focused on zero waste & conscious living.  All the items shown were found at TJ Max and Marshalls here on the East Coast.  I used a cotton bath towel to play the role as tissue paper and kept the theme going with some other bathroom/spa essentials.  You can do the same thing perhaps with a bathrobe instead, or a bunch of hand/face towels.  The options are endless!  You can never go wrong with a candle and I was lucky enough to score an amazing vegan soy wax one along with bamboo toothbrushes, reusable face towels/pads and a container to hold said pads. Some items not pictured that were also added to the basket include a shampoo bar with a soap saver baggie and some knitted reusable cotton pads.

I had a blast creating this basket and it felt good knowing the items play a beneficial role in improving our planet and health all around.  I intend to incorporate more conscious living items whenever possible as gifts to my loved ones and clients!

Vegan Living

The Rollerblading Vegan

One of my very favorite things to do as a workout is rollerblading.  It’s a workout I do by myself (mainly because I don’t know many others who rollerblade lol) and I love the time it gives me to reflect on anything and everything.  It’s a form of meditation, as weird as that sounds.  The bike paths I rollerblade on have some amazing views and I do my best to take it all in as often as possible.  One thing I’m always cautious of however, are all the little creatures who are currently on the same route as myself.  I do my absolute best to avoid rollerblading over them even though I know it’s impossible to dodge every single one.  This is a prime example of how and when vegans aren’t “perfect”.   We as a species are bound to cause harm to many non-human animals simply for existing.  This is an argument I hear often from non-vegans who claim vegans think they’re perfect and claim to not harm any animal.  The huge difference between incidents like rollerblading or even walking for that matter, is that the harm is UNINTENTIONAL.    Unintentional harm is inevitable.  Farming vegetables causes unintentional harm, construction causes unintentional harm, even driving your car causes unintentional harm (most likely) every time.  These are unintentional deaths simply because humans exist.  INTENTIONAL deaths directly harm others simply for our benefit.  The most obvious being the billions of intentional slaughters that happen around the world every single year simply for our pallet pleasure.  The second most obvious being the intentional killing of the animals we kill to wear and test on. 

 Sheesh, just typing this makes me realize how vain we can be as a species.  One thing we can all strive for however, is to limit the intentional deaths as much as possible, wherever possible.  Most of us live in civilized communities where survival situations are few and far between.  Meaning we have (healthier) alternatives when it comes to food and clothing so there is no reason why everyone shouldn’t be striving to live a vegan lifestyle.  It’s the only way we can limit the intentional deaths (aka murders) of all the innocent non-human animals we share this wonderful planet with.