Activism & Animal Rights

Cube of Truth Tips for Beginners

I first started attending Anonymous for the Voiceless, Cube of Truths a little over a year ago. My very first cube of truth was on Thayer Street in Providence, RI on a Friday the 13th (so fitting given how horrific the footage we share is). What’s even more horrific, is that this footage is reality and is happening everywhere, every second, of every day. 

It was April 13, 2018 to be exact. I was so nervous and anxious on what to expect. I didn’t want to see nor hear the horrible footage on the screens. I didn’t know how bystanders would react when they saw our demonstration and I assumed the worst. I thought maybe someone walking by having a bad day would try and take out their frustration on us and knock over a laptop or taunt an AV member. Or maybe a young group of friends trying to empress each other would think it was cool to laugh at our message and harass us. 

I’ve done about 10 cube of truths so far and I must say, it is the most fulfilling form of activism I’ve tried so far. It inspires me on a daily basis to continue spreading such an important message; animal liberation.

Here are a few pointers from a semi-regular AV attender. I’m sure once I get another years worth of cubes under my belt I’ll have even better tips, so stay tuned!

Start in the cube- one of the best ways to understand the process and purpose of this type of activism is to be part of the cube for your first few demonstrations. Listen to how the AV members on outreach converse with the bystanders. Observe the face and body expressions from both the people who stay and bare witness on the screens and those who choose to keep walking once they realize what they’re watching. It’s difficult to explain the sense of fulfillment you gain showing bystanders the truth and witnessing them bare witness for a change. Especially since most of the time, activists feel so helpless. 

Watch Cube of Truth You Tube videos of other activists-  There’s plenty to choose from and are super informative. It’s how I built the courage to outreach at cubes and try to plant as many seeds as possible. Some of my favorite you tube channels are Joey Carbstrong, James Aspey, That Vegan Couple, Earthling Ed, the list goes on but these are great to start with. Being informed is key to having the courage to converse with people. Knowing the common objections (aka excuses) against veganism will prepare you and keep you at a comfortable state while engaging with people.

Ask questions (and keep your cool) when outreaching-  Always remember that your main purpose when on outreach is not to argue with people or try to convert them into vegans.  Outreachers are there to tell the story of the animals, inform people on who we are as a group, what exactly the Cube of Truth demonstration is and most importantly ASK A LOT OF QUESTIONS!  We are not there to shame anyone; most people have no idea just how bad the animals we exploit really have it.  Ask people if they ever seen footage like this before.  Ask them how it makes them feel to see it.  Ask them if they know how they can stop contributing to the abuse they are witnessing. Some people won’t make the connection right away and that is totally fine; many vegans (myself included) didn’t make the connection right away.  Some will be curious and ready to at least hear the message and witness the atrocities on the screens.  Inform those willing to listen, be a shoulder to cry on to those who will need it and don’t be judgmental. Also, don’t waste your time on people who are combative or immature.  They are not worth the effort and we are not being active for them or us; we are there for the animals.

Take your role seriously-  Whether you are part of the cube or on the outreach team, play the part.  Cubers should stand in the cube and stay as still as possible while remaining silent when holding a TRUTH sign or Laptop/TV.  Their job is to form a cube and show the public how serious our message for the animals is.  The outreach team should only engage with those willing to watch and learn what the Cube of Truth is all about.  The more professional AV members are, the more attention we’ll gain and most importantly, the more seeds we will plant towards veganism!    

Thayer Street~ Providence, RI ~April 13, 2018
MY VERY FIRST CUBE!

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